Richie Hawtin presents #CNTRLedu – A Look Back to 2012
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In 2012, the CNTRL music educational tour laid the foundation for bringing underground electronic music into the faculty of education to universities and colleges of North America. Next month, the #CNTRLedu tour returns – joined by friends Ean Golden, Chris Liebing, Dubfire, Matador, Matthew Dear, Victor Calderone and many more to eight cities across North America coast-to-coast. Look back at our last tour as we prepare for our next inspiring run! [Video: Patrick Protz / full feature out in April]
RICHIE HAWTIN proudly presents for 2015 CNTRL: Individuality & Creativity In Technology-Based Music, a college campus tour.
Beginning April 15 in Boston, MA at Berklee College of Music and Middle East Downstairs, this innovative, inventive, and immersive experience will touch down at colleges and hot spots in eight major college markets across North America before finishing up in Los Angeles April 2 at UCLA and The Palladium.
In 2012, CNTRL established a groundbreaking model of daytime lectures on music, technology, and their intersection and nighttime performances that proved to be a first for the genre. Now, that template expands and evolves for 2015, hitting more markets across the country along the way. Once again, the brand allows attendees a new kind of insight into the music in addition to a powerful and potent concert that literally places the day’s words in motion.
This time around, the enlightening musical happening confidently lives up to its title of “Individuality & Creativity In Technology-Based Music.” Featuring Ean Golden of DJ Tech-Tools as seminar moderator, the day basically functions as a college for future electronic music stars. Guitar Center in the USA and Moog Audio in Canada will run a five hour technology marketplace, offering students exclusive discounts on participating brands while lectures are happening. Each sponsor will be unveiling and flaunting new products.
Technology companies participating are:
AIAIAI
Beatport
DJ Techtools
Funktion One
Little Bits
Livid
Pioneer
Roland
Splice
Subpac
Traktor (Native Instruments)
At the centrepiece of CNTRL: Individuality & Creativity In Technology-Based Music, there is an hour-long masterclass produced and hosted by one of the world’s premier electronic music schools Point Blank Music School. The day culminates on a discussion with RICHIE HAWTIN, Ean, and DJs at each respective date as well as special guest speakers. For example, Grimes will join the tour for a discussion in Los Angeles. As Claire Boucher, she has performed at Hawtin’s Enter.Ibiza in the past. At night, attendees get to witness everything come to life during a fiery gig by CNTRL’s namesake and a myriad of top artists and revolving line-up depending on the city.
About the tour, Ean adds, “CNTRL is a collection of inspiring artists who have taken control of their career and forged original paths through the music industry. By going out on the road and directly speaking to fans, this tour will move aspiring artists to find their own voice, and believe in the possibility of success, even if it doesn’t fit the typical music molds of today.”
CNTRL is all about engaging new and old, past and present North American fans of “EDM” (electronic dance music) and showing them the roots of the music, the history of a global movement and demonstrating what the future of music technology and performance has the power to become.
Since launching in 2012 as the CNTRL: Beyond EDM tour, the outing has embarked on a cultural engagement, bringing together fans of electronic dance music and those interested in it into deeper forms of the genre by educational daytime lectures on music technology. Lectures focus on the techno and technology aspects of modern-day electronic music, presenting the more futuristic and underground side of the genre, as championed by Richie Hawtin and his peers for the last two decades.
Central to the CNTRL concept are daytime seminars in the colleges to inform and inspire people about technology, music production, live performance, and the business of electronic music. CNTRL will be a future thinking session, but will also ensure the students leave with a deeper understanding of how the genre developed to where it is today. The event then ends with a club gig in the evening, giving the students a chance to experience the artists in action.
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