In all of his years of being a certified veteran in the world of techno – from his beginning days in Napoli in the early 90s to his celebrated status around the world today – Marco Carola never once lost grip on his main priority: letting the music speak for itself. Throughout his leagues of vital releases and endless stream of DJ dates, his focus always steered clear of sensationalized press angles, or ranking up the charts; he chose to instead keep his head down and his passions high. Carola retains a rare sense of integrity, despite being an artist who’s consistently changed the face of techno. He shrugs it off modestly, claiming only to “always try to do something new.”
He agrees: “I called it ‘Play It Loud!’ because I think my music is based a lot on the groove and the bassline. I don’t think I ever play a record if it doesn’t have a bassline. So I think the way this album makes most sense is when you actually play it on a big soundsystem. Something like an iPod speakers won’t probably make much sense of it. This is just my opinion of how the album should be played: loud! The energy of the music is for that.”
